[ Lego: A Model Brand ]
The Lego brand was born out of the European economic depression era in the 1930’s. Founded in Denmark, the smallest nation in Scandinavia, Lego is historically one of the most successful toy brands. Its slogan “Only the best is good enough” developed from its given name and helped transform the brand into a household name. As Europe’s largest toy manufacturer, Lego has found many ways to grow and expand their brand. From its empire of over 349 billion produced pieces to its physical empire with nine Legoland locations and twenty-two Legoland Discovery Centers across the world, Lego has a variety of play themes and goes above and beyond the classic red, blue, red, black and white blocks.